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AI-Powered Google Search Ads Optimization

Addit automates the repetitive optimisation work behind successful Search campaigns - analysing search terms, expanding keywords, refining negatives, improving ad assets, and prioritising the changes that drive conversions.

Google Search Ads Features

Addit AI automates the structured parts of paid search management. From keyword optimization and negative keyword discovery to bid strategy and match type refinement, the platform continuously improves performance while keeping you in control.

Seamless Google Ads Integration

Connect your Google Ads account in minutes with our secure SSO integration. Dedicated account managers guide you through onboarding.

Maximize ROAS & Reduce CPA

AI-driven bid optimization and spend analysis targets the most valuable opportunities and eliminates wasted ad spend.

Auction & Competitor Insights

Strategically adapt bidding based on auction data and competitor activity to protect your brand and win more impressions.

Keyword Research & Clustering

AI-powered keyword discovery, refinement, and intent-based clustering organized into semantically relevant themes.

Adaptive Optimisation

Addit learns from your account over time. Every approval, rejection, and performance signal feeds back into the optimisation model. The more you put in - the more results you get out.

Landing Page & Content Analysis

Landing page analysis, metadata evaluation, and content gap identification to improve Quality Score, ad relevance & SEO.

How it works

Get your Google Search Ads campaigns running with AI optimization in three simple steps.

1

Connect & Assess

Connect your Google Ads account for automated analysis and historical performance insights.

2

Build Structured Campaigns

Create intent-aligned campaign architecture with keyword clustering automation.

3

Optimize with Machine Learning

Continuously refine keywords, bids, and search term signals with explainable SEM optimization.

Real-Time SEM Performance Dashboards

Monitor Google Ads Search performance through a real-time reporting dashboard built for SEM and PPC teams. Track ROAS, CPA, Quality Score, and search term intent trends in one structured Google Ads reporting interface.

Real-time data
Clear insights
Actionable

Campaign Performance Dashboard

Spend

€1.2M

24%

CVR

4.8%

12%

Conv.

842

18%

Top Performing Campaigns

GB_Exact
DE_Exact
US_Broad

Ready to Optimize Your Google Search Ads?

Book a 30-minute walkthrough and see how Addit would restructure and optimize your search campaigns.