Frequently Asked Questions
Everything you need to know about Addit AI and how it transforms your Google Ads Search campaigns.
General
Learn the basics about Addit AI and what we do.
What is Addit AI?
Addit AI is software for optimizing Google Search Ads (SEM). It automates keyword work, assets, and optimization workflows - with approval controls.
Is Addit AI an agency?
No. Addit AI is software, not a Google Ads agency. We provide the technology platform that replaces manual SEM workflows with structured, AI-driven optimization.
Does Addit AI replace my marketing team?
No. Addit AI removes repetitive manual work - like keyword research, ad copy iteration, and bid management - while keeping strategy and decisions with your team.
What is the difference between SEM and PPC?
SEM refers to search engine marketing, which includes paid search advertising. PPC, or pay-per-click, is the pricing model used by platforms like Google Ads. Addit AI focuses specifically on Google Search Ads within SEM and automates PPC optimization workflows.
Is Addit AI Google Ads management software?
Yes. Addit AI is Google Ads management software designed for Search campaigns. It automates keyword optimization, bidding adjustments, and performance analysis while allowing teams to approve or reject changes.
Does Addit AI optimize all Google Ads campaigns?
Addit AI focuses on Google Search Ads. It does not manage Display or YouTube campaigns. The platform is purpose-built for paid search and SEM optimization.
How It Works
Understand how Addit AI optimizes your campaigns.
How does Addit AI optimize my campaigns?
Addit AI uses machine learning to analyze keyword performance, search terms, ad assets, and spend efficiency. It then produces actionable recommendations or applies changes automatically within your configured guardrails.
Can I control what changes are applied?
Yes. You can choose full automation, recommendations only, or hybrid control. For example, you might automate negative keywords but manually approve budget changes.
Does Addit AI support Performance Max or Display campaigns?
Addit AI currently focuses exclusively on Google Search campaigns, where keyword intent and campaign structure matter most. We do not support Display, YouTube, Shopping, or Performance Max campaigns.
How does Addit's campaigns differ from Google's AI Max?
Google's AI-powered campaign types optimise within Google's own framework. That's useful. But they operate as closed systems. You don't see how search terms are grouped, how structure evolves, or why certain decisions are made. We work alongside those systems, adding transparency, intent clustering, and structural control so performance improvements are measurable and explainable.
What campaign structure does Addit AI use?
For each market (geo + language), Addit AI typically creates: exact match campaigns for high-intent traffic, broad match campaigns for discovery (with exact keywords excluded), brand campaigns for protection and efficiency, and competitor campaigns where appropriate.
Data & Transparency
Full visibility into every action and recommendation.
Can I see what Addit AI is doing?
Yes. Every recommendation includes reasoning, all changes are logged and auditable, and you can review flagged keywords, search terms, and assets at any time.
How does Addit AI get better over time?
The system improves through account-specific performance feedback, user approvals and rejections, and accumulating relevance and intent signals - creating a compounding optimization loop.
Pricing
Transparent pricing aligned with delivered value.
How much does Addit AI cost?
Addit AI charges a platform fee of 20% of tracked Search ad spend. Tracked spend includes campaigns created or optimized by Addit AI. This transparent model aligns pricing with delivered value.
Is there a minimum spend requirement?
Contact us to discuss your specific requirements. Addit AI works best with accounts that have meaningful Search campaign budgets where optimization can deliver measurable ROI improvements.
Getting Started
How to begin your journey with Addit AI.
How do I get started with Addit AI?
Book a demo to see the platform in action. Our team will walk you through the onboarding process, which includes connecting your Google Ads account via secure SSO integration.
How long does onboarding take?
Onboarding is straightforward. After connecting your account, Addit AI analyzes your existing campaigns and builds an initial keyword universe and campaign structure. Most accounts are up and running within days.
Still have questions?
Book a demo and our team will walk you through everything.